The lead investor was Andreessen Horowitz and the other investors that participated included Temasek, Tencent Holdings, Altos Ventures, Meritech Capital, and Tiger Global Management. The most recent funding was in February when Roblox raised $150 million. This is especially the case for companies that cater to kids. Then again, when it comes to video game stocks, there is always the fear that users will lose interest and try something else. But by 2016, the company sold to Activision Blizzard (NASDAQ: ATVI) for $18 a share. The company, which is the maker of the “Candy Crush” franchise, came public in March 2014 at $22.50 a share. There was also a disappointing investor experience with the King Digital Entertainment IPO. And what is the stock price now? Well, it’s at $9. The company came public in late 2011 at $10 a share. Just look at the performance of Zynga (NASDAQ: ZNGA). First of all, various video game stocks have had difficulties in public markets. A major catalyst has been the Covid-19 pandemic, which has meant that more kids have had time to play games.īut of course there are some major risks for the Roblox IPO. Some of the most popular titles include “Adopt Me!,” “Piggy” and “Theme Park Tycoon 2.”Īs for 2020, Roblox expects to post more than $250 million in revenues, compared to $110 million in 2019. Over the years, Roblox has built a strong following, with about 115 million MAUs (Monthly Active Users) who log over 1.5 billion hours per month. There is also distribution on the gaming consoles from Microsoft (NASDAQ: MSFT) and Sony (NYSE: SNE). The Roblox games are available on the appstores from Apple (NASDAQ: AAPL), Alphabet (NASDAQ: GOOGL, NASDAQ: GOOG) and Amazon (NASDAQ: AMZN).
This is done by using a virtual currency called Robux. But there are mechanisms to allow for in-game purchases. This has unleashed creativity and has resulted in high levels of engagement. This required compliance with tough laws but also sophisticated systems.Ī key to the success of Roblox: the ability for anyone to create cool games on the platform that use cutting-edge 3D immersive experiences. The focus was on creating a gaming environment that was safe for children. David Baszucki and Erik Cassel co-founded the company back in 2004 and would launch the platform a couple years later.
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